Task 2

In this I have researched a game and the social media used to advertise it. For this I chose call of duty world war 2 made by sledgehammer games and Activision. In this the company use most or all social media sites for example Facebook, instagram and youtube. These are examples of the most popular social media sites where they would get most recognition for their product.  When it comes to frequency of posts and updates it seems to be every other day however when new updates were available it would be more frequent. The reason they do this is to continue the hype of the game to get free advertisement of word of mouth for those who do not have access to social media sites.

The target audience/ consumer is teenagers and adults which would have access to all social media sites whether it is for socialising or business purposes. This means that is a high probalitlity that they will see the product advertised. The frequency of posts by the consumer increases when new information will be released as the company's purpose is to continue hype. Their purpose for this is to show their excitement about the product before it is even released.

The competitors in this situation are Bungie with Destiny 2 and Electronic arts (EA) with star wars battlefront 2. Same to Sledgehammer and Activision these companies use most social media to promote their product. The frequency varies thoughts sometimes updates are posted daily or weekly. The purpose is still the same though which to create hype and cause pre orders increasing sales. However it still depends on content and launch.

Comments

Post a Comment

Popular posts from this blog

College TV

Date: 31/10/17 Today I worked on ideas about college TV this had to based about news with the theme of new years. So for this I have successfully made 3 ideas/ mind maps for this. The first idea consisted of reflection as so much has happened in the past year. This links to the idea of new years as it links to the past and reflecting on what we have done. In this I mentioned how some things should be presented and deeper meanings within simple aspects. For the second idea it involved change this idea occurred as many people make new years resolutions to try and follow. This showed more of an idea of mystery as we do not know what is to come. The final idea was about being festive this is because it involved more of a cultural and diverse look on how people celebrate and it allows the audience to interpret the piece how they want to. I think that the main problem was being able to continuously create unique ideas as I had only though of 1 originally. I was able to overcome this probl
Read more

Carousel week 4/ week 5

Process and Methods: This week we worked with fashion which involved design and creation. For the first part we had to experiment with how colour on paper would look on fabric. For this we worked with colours red, blue, black, green, yellow and orange. We painted these colours onto paper in the shape of squares and used a machine to put them onto fabric. When we undergoed this process we noticed that the colours would appear a lot brighter than it was on the paper this helped us later on. Next we were asked to make a design to colour in and put on a fabric. To start off I drew my design onto a small piece of A5 paper to later recreate onto A3 and paint in to make the design more bold. Once I finished my design I remade it onto A3 and later used the paints to colour the page. Sadly the overall product did not come out as I expected.  The next task after our break was to create a dress using recycablle materials such as plastic bags and pins. Throughout this task I struggled to compr
Read more